Ads That Feed Your Calculator,
Not Just Your Feed
Boosted posts don't book jobs. Targeted campaigns that funnel homeowners straight into your instant price calculator do. We run the ads, track the cost per lead, and keep doubling down on what's actually working.
How We Run Your Campaigns
- Facebook and Instagram ad campaign management
- Google Ads management for high-intent search traffic
- Retargeting for visitors who didn't convert the first time
- Calculator funnel optimization — every dollar aimed at your instant price tool
- Weekly performance tracking: cost per conversation, cost per lead
- Creative built around your real jobs, not stock photos
Most contractors have tried "boosting a post" at some point and walked away unimpressed — because a boosted post isn't a campaign, it's a coin flip. A real campaign has a specific audience, a specific offer, a specific destination, and a way to measure whether any of it worked. That's the difference between ad spend that feels like a gamble and ad spend you can actually defend with numbers.
Wondering which platform to start with? Read our breakdown: Facebook Ads vs. Google Ads For Concrete Coating Companies →
Ad Spend You Can Actually Trace
Predictable Lead Flow
Instead of a random spike from one boosted post, ads run on a system built to deliver a consistent number of leads every month.
Retarget Warm Traffic
Most homeowners don't convert on the first visit. Retargeting keeps you in front of the ones who are still deciding.
Track Cost Per Lead
Every campaign is tracked down to cost-per-conversation and cost-per-lead, so you know exactly what your ad spend is buying.
From Ad Click To Booked Estimate
Audience & Creative
We build campaigns around your real jobs — photo and video of actual work, targeted at homeowners in your specific service area.
Launch & Funnel
Every ad points at your instant price calculator, not a generic contact page, so cold traffic gets warm fast.
Retarget
Visitors who didn't convert the first time get retargeted, keeping you in front of homeowners still comparing contractors.
Report & Optimize
Weekly tracking down to cost-per-conversation and cost-per-lead means budget shifts toward what's actually working.
Advertising FAQ
How much should I spend on ads?
The Farm Starter package is built to work with $0–$999/month in ad spend, and Farm Growth is built for $1,000–$1,999/month. Farm Scale covers unlimited ad spend for 3+ crew operations. We'll recommend a starting budget based on your market and goals on a strategy call.
Should I run Facebook ads or Google ads first?
For most concrete coating companies just getting started, Facebook tends to produce a lower cost per lead. Google Ads captures higher-intent searchers but usually costs more per click — we typically layer in Google once Facebook is dialed in.
Is ad spend included in your monthly price?
No — our monthly price covers management and systems. Ad spend is paid directly to Facebook or Google and is separate.
Do you write and produce the ad creative?
Yes. We build ad creative around your real jobs and your brand — photo, video, and copy — rather than generic stock imagery that could be any contractor in the country.
How do I know the ads are actually working?
You get visibility into real numbers: reach, cost per messaging conversation, cost per lead. Not vague "engagement" metrics that don't translate to booked jobs.
Can I pause ad spend if business gets busy?
Yes. Ad spend is flexible and paid directly to Facebook or Google, so you can scale it up or down as your crew's capacity changes.
Ready To Get Started?
Book a free strategy call and we'll map out exactly what this looks like for your business.